Results driven copywriting for business
copywriter, white papers, case studies, press releases, internet marketing, technology writer

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Fiction: The Lift

Sep 26th, 2009 | By | Category: Fiction
Please stand clear of the closing doors. The metallic voice sounded so final. The young woman next to me sighed, and lent back against the lift wall. A look of total disinterest made it very clear she had no idea what was happening just a few feet away from her.x.Please stand clear of the closing doors. The metallic voice sounded so final. The young woman next to me sighed, and lent back against the lift wall. A look of total disinterest made it very clear she had no idea what was happening just a few feet away from her.x.


Article: Taking a Wider View of Code Security

Sep 20th, 2009 | By | Category: Article, Examples
"Modern web applications are reliable and secure" Security. It's a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is yourx."Modern web applications are reliable and secure" Security. It's a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is yourx.


Don’t Leave Your Case Study Alone In The Dark

Sep 20th, 2009 | By | Category: Case Studies, Copywriting
Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is thex.Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is thex.


White Papers vs. Blogs – Your Opinion?

Jun 27th, 2009 | By | Category: Discussion, Opinion
Businesses are in a dilemma. People's attention spans are shortening, and they want information now. Here’s the scenario: You are the marketing strategist of a start-up selling niche software to IT professionals. Your marketing plan already has all the basics. It has the web site, direct e-mail marketing, auto-responders andx.Businesses are in a dilemma. People's attention spans are shortening, and they want information now. Here’s the scenario: You are the marketing strategist of a start-up selling niche software to IT professionals. Your marketing plan already has all the basics. It has the web site, direct e-mail marketing, auto-responders andx.


Review: Tapiano Bar & Bistro – Matakana

Jun 14th, 2009 | By | Category: Review
Tapiano Bar & Bistro Review by Karl Rohde My wife and I seldom go out for dinner any more, so when we do, we like to make it a bit special. Our latest childless excursion was to take us to Matakana for dinner and a movie at the Matakana Cinemax.Tapiano Bar & Bistro Review by Karl Rohde My wife and I seldom go out for dinner any more, so when we do, we like to make it a bit special. Our latest childless excursion was to take us to Matakana for dinner and a movie at the Matakana Cinemax.


Budget Tip: Simple Envelope System

Jun 1st, 2009 | By | Category: Article, Freelance Writing
There are several complicated methods of keeping your casual spending in check, but by far the simplest is using the common old envelope. This is more appropriate for people who get paid fortnightly or monthly than those who are paid weekly. You will see why in a moment. Also, thisx.There are several complicated methods of keeping your casual spending in check, but by far the simplest is using the common old envelope. This is more appropriate for people who get paid fortnightly or monthly than those who are paid weekly. You will see why in a moment. Also, thisx.


SEO 101 – The Mystic Art of SEO

May 1st, 2009 | By | Category: Article, SEO
I have been doing SEO since the early days of Alta-Vista. And over the years, SEO has changed a lot. One thing I have learned during this time is SEO is a bit of an art, but still measurable. With the array of tools available to web masters, it isx.I have been doing SEO since the early days of Alta-Vista. And over the years, SEO has changed a lot. One thing I have learned during this time is SEO is a bit of an art, but still measurable. With the array of tools available to web masters, it isx.


Review: The Richest Man In Babylon

Apr 1st, 2009 | By | Category: Review
The Richest Man in Babylon by George S. Clason Review by Karl Rohde Seldom are there books as life changing or timeless as this one. George S. Clason was visionary in his approach to writing a personal guide to financial success; and it has stood the test of time.x. The Richest Man in Babylon by George S. Clason Review by Karl Rohde Seldom are there books as life changing or timeless as this one. George S. Clason was visionary in his approach to writing a personal guide to financial success; and it has stood the test of time.x.


5 Web-based Freelance Writing Jobs to Avoid

Mar 1st, 2009 | By | Category: Article, Freelance Writing
Years ago I got involved in MLM (multi-level marketing). In principle, MLM is not bad, in fact most businesses are actually MLM to some degree. But there were so many sharks and poor quality MLMs that the quality ones got tarnished. With freelance writing, the web provides a benefit notx.Years ago I got involved in MLM (multi-level marketing). In principle, MLM is not bad, in fact most businesses are actually MLM to some degree. But there were so many sharks and poor quality MLMs that the quality ones got tarnished. With freelance writing, the web provides a benefit notx.


Section 92a Must be Repealed

Feb 19th, 2009 | By | Category: Fiction, Freelance Writing
"Hey, Kate, could you come to the office?" Tania's voice was firm, somewhat less friendly that I was used to. Shit, I know I was ten minutes late, but I didn't need this. Surely not? "Thanks for coming in." Tania's voice was a little uncomfortable. I looked at Tania, eyebrowsx."Hey, Kate, could you come to the office?" Tania's voice was firm, somewhat less friendly that I was used to. Shit, I know I was ten minutes late, but I didn't need this. Surely not? "Thanks for coming in." Tania's voice was a little uncomfortable. I looked at Tania, eyebrowsx.