"I can't believe I've been staring at this screen for an hour and haven't written a single word!" It's something that happens to all writers. Writer's Block. Your creativity dries up. You just can't quite grasp the theme for the piece of copy you are working on, or the wordsx.“I can’t believe I’ve been staring at this screen for an hour and haven’t written a single word!” It’s something that happens to all writers. Writer’s Block. Your creativity dries up. You just can’t quite grasp the theme for the piece of copy you are working on, or the words to describe a scene or character just [...]

Internet marketing, including email, has been hyped up by many gurus over the last decade or so. You see them advertising all over the internet, making millions of dollars in weeks not years. They build affiliate programs, and convince countless people to sign up to make it big, just likex.Internet marketing, including email, has been hyped up by many gurus over the last decade or so. You see them advertising all over the internet, making millions of dollars in weeks not years. They build affiliate programs, and convince countless people to sign up to make it big, just like they did. Unfortunately, that window of opportunity [...]

“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business atx.“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business at getting in contact with decision makers [...]

You are in business. Congratulations. That idea you had for going it alone is now a reality. Your spouse has agreed with you, you have taken the plunge, and there is no looking back. But every start-up, whether it is your first, or your fiftieth runs the risk of thex.You are in business. Congratulations. That idea you had for going it alone is now a reality. Your spouse has agreed with you, you have taken the plunge, and there is no looking back. But every start-up, whether it is your first, or your fiftieth runs the risk of the same problem, cash burn. Something that [...]

Word-of-mouth marketing has been around as long as business. The ability to have good, or bad, things said about your business is one of the most powerful tools in a small business marketing tool set. But how has modern technology changed the way it works? Is there still a placex.Word-of-mouth marketing has been around as long as business. The ability to have good, or bad, things said about your business is one of the most powerful tools in a small business marketing tool set. But how has modern technology changed the way it works? Is there still a place for traditional word-of-mouth? More importantly, [...]

The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, hisx.The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, his defenses up, “Hi Max, how can I help?” [...]

"Modern web applications are reliable and secure" Security. It's a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is yourx.“Modern web applications are reliable and secure” Security. It’s a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is your company misleading your prospects and clients? It is [...]

There are several complicated methods of keeping your casual spending in check, but by far the simplest is using the common old envelope. This is more appropriate for people who get paid fortnightly or monthly than those who are paid weekly. You will see why in a moment. Also, thisx.There are several complicated methods of keeping your casual spending in check, but by far the simplest is using the common old envelope. This is more appropriate for people who get paid fortnightly or monthly than those who are paid weekly. You will see why in a moment. Also, this method lends itself very well to [...]

I have been doing SEO since the early days of Alta-Vista. And over the years, SEO has changed a lot. One thing I have learned during this time is SEO is a bit of an art, but still measurable. With the array of tools available to web masters, it isx.I have been doing SEO since the early days of Alta-Vista. And over the years, SEO has changed a lot. One thing I have learned during this time is SEO is a bit of an art, but still measurable. With the array of tools available to web masters, it is very easy to track what your [...]

Years ago I got involved in MLM (multi-level marketing). In principle, MLM is not bad, in fact most businesses are actually MLM to some degree. But there were so many sharks and poor quality MLMs that the quality ones got tarnished. With freelance writing, the web provides a benefit notx.Years ago I got involved in MLM (multi-level marketing). In principle, MLM is not bad, in fact most businesses are actually MLM to some degree. But there were so many sharks and poor quality MLMs that the quality ones got tarnished. With freelance writing, the web provides a benefit not seen before, allowing people to work [...]