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Case Studies

5 Benefits Of Case Studies

Dec 19th, 2009 | By Karl Rohde | Category: Article, Case Studies, Copywriting
The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, hisx.The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, his defenses up, “Hi Max, how can I help?” [...]


Don’t Leave Your Case Study Alone In The Dark

Sep 20th, 2009 | By Karl Rohde | Category: Case Studies, Copywriting
Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is thex.Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is the lone sheep lost in the back paddock. [...]