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	<title>Direct Marketing, SEO, Technical Writing &#187; Discussion</title>
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		<title>White Papers vs. Blogs &#8211; Your Opinion?</title>
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		<pubDate>Sat, 27 Jun 2009 07:00:50 +0000</pubDate>
		<dc:creator>Karl Rohde</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[White Papers]]></category>

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		<description><![CDATA[Businesses are in a dilemma. People's attention spans are shortening, and they want information now. Here’s the scenario: You are the marketing strategist of a start-up selling niche software to IT professionals. Your marketing plan already has all the basics. It has the web site, direct e-mail marketing, auto-responders andx.]]></description>
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