Your client has just praised your product or service. Excellent, pat yourself and your team on the back.
A happy client is a huge opportunity for your company to leverage a marketing advantage over your competitors.
Your competitors, even if they have happy clients, are probably not taking advantage of them. You have the unique opportunity to maximize the benefit of a happy client through commissioning a case study.
You may have already considered this, and thought Joe down in client services could write one for you. After all, he has worked with the client extensively, and knows the relationship inside out. But experience has shown that in-house staff writing case studies can take 40 to 50 hours to put together an average case study. Does Joe have that time to spare?
Now is the time to bring in someone like me. I understand technology businesses, client relationships, and am well versed at talking to clients to find out the details needed for a quality, lead generating case study.
Contact me today for an obligation free consultation by dropping me an email at karl [at] writersblock.co.nz
Or you can Tweet me @karlrohdefreelance writer