Have you heard the following about SEO (Search Engine Optimization) before?

• it is not measurable
• ROI is difficult to estimate
• PPC is expensive
• you have to use dirty tricks

Having been doing SEO since the early days of Alta-Vista, I can say rubbish to all the above points.

Is SEO a science? Not quite, it is definitely an art form. But so is anything that requires creative thought to get results.

You will hear companies that charge a lot of money that say a 0.1-0.5% conversion from web site traffic to prospects is good.





It generally varies with what market you are in, here are some stats from Fireclick.

(Source: Fireclick Index)

By the way, these other companies charge thousands of dollars every month, plus the cost of your PPC.

I have a simple pricing model.

Starter Package

• US$297 initial fee.
• US$100 one off budget

Basic PPC

• US$997 initial fee.
• An agreed monthly PPC budget which you are happy with
• Management fee of US$110 + 10% of budget paid monthly in advance

Comprehensive SEO

• US$1997 initial fee.
• An agreed monthly PPC budget which you are happy with
• Management fee of US$250 + 15% of budget paid monthly in advance

There are no long term contracts.  Everything is month to month after the first month.  At the end of each month you get a report on performance, and at any time you can cancel the service. (One month notice does apply)

Want to chat about this some more, drop me an email at karl [at] writersblock.co.nz.