In days gone by, press releases were an essential part of your marketing strategy.

With the modern whirlwind of immediate information, they have been largely overlooked by businesses, particularly small businesses.

However, it has now been proven that traditional press releases are still very relevant, particularly in the business to business space.

Key things I focus on in my press releases:

• Avoid hyperbole.
• Stick to third party perspective
• Stick to tried and true style
• Shorter is better. If you can say it in two pages, great. If you can say it in one page, better.

Want to chat about this some more, drop me an email at karl [at] writersblock.co.nz.