“90% of executives surveyed said that white papers are ‘helpful’ or ‘extremely helpful’ when it comes to making IT purchasing decisions” (Bitpipe)
You’re a technology company with a complex, difficult to understand product or service. Or maybe it is just very hard to explain the benefits a lead will gain from your service. Or you might just be so cutting edge that nobody actually knows what you do.
All the leads in the world are not going to be worth much if you can’t close a sale.
“All businesses operate on the simple principle of acquiring a customer at cost X and achieving Y revenue from those customers in Z period of time. There are no exceptions to this.”
This is a quote from Perry Marshal. Author of “Attract More Customers with White Papers”
To convert these leads as cost effectively as possible you will need to bring in the heavy artillery. You simply can not afford to wait for low 0.1-0.2% conversions to kick in. Believe me, I have worked with too many companies that haven’t even figured out how to make a dollar, let alone ten million dollars.
How much is a sale worth to you? $100? $1,000? $10,000?
White papers work. They bring in ten times the number of conversions for technology based products compared to other forms of marcom, and their longevity is second to none. Not even case studies last as long as a useful marketing tool. They can be the difference between closing a deal and losing a deal.
When you get me to write your white paper, you can be assured of technical competence, as I have been an information technology consultant for nearly two decades, have taught eCommerce at a prestigious tertiary institution here in Auckland, and have developed a complete understanding of what works when put in front of executives trying to make a buying decision.
White papers get results, and as I charge a flat fee, you can be assured there will be no surprises, giving measurable return on investment from my services.
If you would like to explore how white papers can benefit you, please feel free to contact me via email at karl [at] writersblock.co.nz