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	<title>Direct Marketing, SEO, Technical Writing &#187; Copy Writing</title>
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		<title>Don&#8217;t Leave Your Case Study Alone In The Dark</title>
		<link>http://www.writersblock.co.nz/dont-leave-your-case-study-alone-in-the-dark/</link>
		<comments>http://www.writersblock.co.nz/dont-leave-your-case-study-alone-in-the-dark/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 11:59:38 +0000</pubDate>
		<dc:creator>Karl Rohde</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Case Studies, they are pretty impressive as far as lead generation and closing sales goes.
Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal.<p>&#8230;</p>]]></description>
			<content:encoded><![CDATA[Case Studies, they are pretty impressive as far as lead generation and closing sales goes.
Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal.
Unfortunately, for many technology businesses, the Case Study is the lone sheep lost in the back paddock. [...]]]></content:encoded>
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