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	<title>Direct Marketing, SEO, Technical Writing &#187; Email</title>
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		<title>Do Your Potential Customers Forget About You?</title>
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		<pubDate>Mon, 31 May 2010 21:38:16 +0000</pubDate>
		<dc:creator>Karl Rohde</dc:creator>
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		<description><![CDATA[Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale byx.]]></description>
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		<title>The &#8220;Cold Call&#8221; Email &#8211; An Introduction</title>
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		<pubDate>Fri, 05 Mar 2010 07:54:35 +0000</pubDate>
		<dc:creator>Karl Rohde</dc:creator>
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		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business atx.]]></description>
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