“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business atx.“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business at getting in contact with decision makers [...]

Word-of-mouth marketing has been around as long as business. The ability to have good, or bad, things said about your business is one of the most powerful tools in a small business marketing tool set. But how has modern technology changed the way it works? Is there still a placex.Word-of-mouth marketing has been around as long as business. The ability to have good, or bad, things said about your business is one of the most powerful tools in a small business marketing tool set. But how has modern technology changed the way it works? Is there still a place for traditional word-of-mouth? More importantly, [...]

The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, hisx.The phone was ringing. James looked at his watch, and sighed. 5 o’clock on a Friday, trouble the first thought in his head. Picking up the phone, James answered “Acme Consulting, James speaking.” “Hi James, this is Max Kirshor, CEO of Kirshor & Co.” James was taken off guard, his defenses up, “Hi Max, how can I help?” [...]

Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is thex.Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is the lone sheep lost in the back paddock. [...]