Businesses are in a dilemma. People's attention spans are shortening, and they want information now. Here’s the scenario: You are the marketing strategist of a start-up selling niche software to IT professionals. Your marketing plan already has all the basics. It has the web site, direct e-mail marketing, auto-responders andx.Businesses are in a dilemma. People's attention spans are shortening, and they want information now. Here’s the scenario: You are the marketing strategist of a start-up selling niche software to IT professionals. Your marketing plan already has all the basics. It has the web site, direct e-mail marketing, auto-responders andx.