“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business atx.“Who’s this then? I don’t recognize that name. Subject looks relevant, and the first sentence looks interesting. Click.” That’s the response you want from every email, but in particular if you are trying to use email to turn a prospect into a lead.  The challenges facing the modern business at getting in contact with decision makers [...]