"Modern web applications are reliable and secure" Security. It's a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is yourx.“Modern web applications are reliable and secure” Security. It’s a common component of marketing material coming from companies that sell web based solutions. That is the perception that most technology companies like to present to their prospects and existing clients. However, this perception may not be entirely valid. Is your company misleading your prospects and clients? It is [...]

Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is thex.Case Studies, they are pretty impressive as far as lead generation and closing sales goes. Considering an average Case Study costs $500, but can convert 10-20 prospects to clients, they are an exceptionally cost affective tool in your marketing arsenal. Unfortunately, for many technology businesses, the Case Study is the lone sheep lost in the back paddock. [...]